One company store: Multiple brands
Posted by Brian Blake on Tue, Aug 16, 2011 @ 05:14 PM
Many companies have multiple product lines, each with their own distinct brand. Large conglomerates like P&G are able to devote entire marketing departments to each brand, but what about companies that have one marketing department to service all the brands? How can one department manage all the promotional items, branded gear, marketing collateral and literature for each brand within the company?
Enter the ROBYN Company Store!
As you can see below, HTPG has four independent brands, but wanted all of them supported by one company store:
For every item in the store, there are multiple color options, size options and logo options...
Talk about control! This marketing director can manage the marketing materials for FIVE different brands from one website. Can you imagine the amount of time you could save by doing the same thing?
We would be happy to show you some of the other invaluable features in a ROBYN Company Store. Click below to take the next step!
